Today is my last day at work before I depart for holiday break. I’ve been thinking about 2011 and what I’ll take away from it. Here are things that are sticking with me—some market research, some technology, some finance, some design and some just life:
(From the Oxford Dictionaries; http://oxforddictionaries.com/definition/expert?region=us)
expert (ex·pert)
Pronunciation: /ˈekˌspərt/
Noun
A person who has a comprehensive and authoritative knowledge of or skill in a particular area
Experts in child development
A financial expert
Adjective
Having or involving authoritative knowledge
He had received expert academic advice
He is expert at handling the media
Experienced market researchers are experts: experts at methodology, research practices, data cleaning and many other areas of our profession that we encounter daily. In fact, after years in the business, it’s probably pretty hard for an intelligent and thoughtful researcher not to be an expert in all of those areas. We build our business on our market research expertise and sell that to clients. What many researchers miss is that we are not just research experts, but, when our research focuses within a particular industry, we are industry experts as well.